A TEAM APPROACH
PorchLight is a real estate team, uniquely structured to leverage our home sellers in a complicated market. With our team, you receive a team of professionals to help assure a smooth and stress-free transaction.
the Porchlight Team is Committed to Selling Your Home
It is hard to prove that our listings sell for more than they might sell elsewhere on the market. The closest we've come to that sort of measurement is in that we've been responsible for more than 5 sales that were marketed for over a year by another firm, and that we placed back on the market for a HIGHER PRICE and then successfully sold.
IN THE SHORTEST AMOUNT OF TIME
The ability to advise on market timing is our competitive advantage. Our marketing program is consistent and predictable giving us a number of reliable metrics that can help us identify how long it will take each listing to sell. The majority of the homes we sold in 2017 sold for 45 days or less, as compared to the market average of over 100.
We want your biggest concern during the home sale process to be that you were expecting the process to be harder. The PorchLight Team strives to provide first class customer service, and a "let us handle that for you" approach to the sale. We've refined our process so precisely - nothing falls through the cracks.
AND THE BEST REVIEWS
Our success is based off our reviews. We work hard to create an environment where clients feel honored to recommend us based off our reviews.
Checkout our Zillow page to read the latest reviews.
VISUALLY STAND OUT AMONGST THE COMPETITION
Professional Photography is essential to a successful home sale. We include professional real estate photography with every listing, as part of our full service listing fee. Our photographers are the best in the business. Their equipment (including wide angle lenses, a 30 foot raised photography lift, and professional lighting) provides for stunning photos every time.
If you've searched for homes in the market lately, you've likely noted that many properties are photographed with digital cameras or even smart phones, and the result is obvious. We want our properties to stand out and impress potential buyers at first glance, and draw people in to want to see more. A buyer will often see hundreds of home photos before they will ever set foot in a property, so we need our "first showing" of your home to be as impressive as possible.
FACEBOOK SNEAK PREVIEWS
In the 24 hours prior to your listing going live in the MLS, we run a Facebook Sneak Preview and can guarantee 5000+ views of your home by people within a 5 mile radius of of your home, prior to the home ever being listed! This creates buyer inquiries and urgency, and can also help us track the traffic and let you know how your listing is stacking up against our other successful home sales.
Unparalleled Internet Presence and
Social Media Exposure
Our Listings receive an unparalleled amount of internet exposure. Here are just a few of the places you will find our homes online.
We’ll create a custom website specific to your home. It will have a unique domain name for your street address, and it will be syndicated to more than 20 major property search portals such as Zillow, Trulia, and Homes.com.
All of our listings are enhanced on Realtor.com. This pushes buyers to your home before seeing those of your competitors.
Realtor.com is among the top 2 web search engines in the nation, is backed by NAR and feeds from every MLS, and is considered the most reliable search engine when property status is concerned.
Enhanced listings feature more photos, lengthier property descriptions, interactive mapping, and custom neighborhood information pages. They have increased exposure as well as differentiation on the Search Results pages and Listing Detail pages, and according to Realtor.com, receive 3x more views than regular listings.
Postlets & Craigslist
We've found that people do search Craigslist for real estate rentals and listings in San Diego County. While some of the inquiries may be bogus, we want to make sure to expose your home to any place that your future buyer may be looking.
YouTube is the internets second most used search engine (behind Google) and we want to make sure buyers can find your home. The more eyes on your home the better, right? Click on the video to the right to watch what we can do for our Premier listings.
Your home will also be featured on Zillow, Trulia, Oodle, Vast, PropSmart, FrontDoor, OpenHouse, HomeDatabase, Google Base, Twitter, Pinterest, LinkedIn, YouTube, and more. We always challenge our clients to try to find a reputable real estate website that their home is NOT on, and can guarantee we'll get it there.
Enhanced Marketing to Other Agents
Our marketing plan includes several enhanced marketing campaigns to our co-brokering agents.
Brokers Open Houses
On the first week that your home is available in the MLS, Live. Love. San Diego Homes will host a brokers open house to draw attention from other cooperating agents in town. This will hopefully condense some of the showing activity into a set time frame (eliminating some of the spontaneous showing requests), but also gives us a chance to get some immediate candid feedback on the home, it's price, and it's competitive qualities when compared to the other homes on the market. We hope to attract folks who might not have noticed the home online or who need to see it in person to realize that it might be a match for one of their clients. As always, the more exposure, the better, and this is just one way to increase the word-of-mouth buzz being generated about your home.
Blast Email Campaign
With 35000+ agents in the San Diego County all juggling a handful of different clients at any given time, it can be challenging to keep up with every new listing that comes into the market. Within 24 hours of your home being listed, we will create and send a customized email blast to the entire San Diego Association of Realtors. This way, we can highlight the home and announce it to our co-brokering agents, but can also add a bit more detail to them about who might be a good buyer for this home and the type of buyer we think it might be well suited for. We can also utilize this blast to invite agents to the brokers open house or to encourage agents to forward along to their clients, inviting their clients to a public open house, if applicable.
Personal Outreach to Agents with Similar Recent Sales
There is one simple step that most of our competitors never think to take. We’re going to reach out to the agents who have most recently participated in sales in your neighborhood or of similar homes. There is a chance that they may have a leftover buyer for the same area, or that they might have some market insight from their sale that could be useful to ours. It’s our job to keep your property top of mind with cooperating agents.
RECENT SELLER TESTIMONIALS
Here's what some of our recent clients are saying about us...
1404 Boston street
Under Contract in ONE DAY, with multiple offers.
We accepted an offer OVER asking price and negotiated 2 months of FREE rent back for my clients.
Mark Pattison and his team have been a joy to work with. (We’ve been referring to them as “rock stars” with our friends)! When we signed on with them, they managed to get our house sold immediately while were on vacation! We have been so impressed with their exceptional level of professionalism.
This team is simply amazing. My kids call her "the teacher" because she's always taking the time to fully explain everything to my husband and I.
-Michael & Amanda
It would be a privilege to be among the agents you consider for the sale of your home, and we would love to provide you with a confidential consultation. To get the process started with our team, the first step is to fill out our online Seller Profile so that we will be better prepared with information to help you.
We look forward to working with you soon!